Efficient IT Solutions for Business Automation Systems

Integration of 1C / BAS with the Facebook Ads Manager

Professional setup of data exchange between your accounting system and Facebook Ads Manager. Automate the collection of marketing statistics and say goodbye to manually filling out reports.

Estimated cost: 14 000

The listed price includes basic API connection setup, configuration of a scheduled task for background data retrieval, and creation of an interface for viewing key metrics. You receive a fully operational tool with no hidden fees or monthly subscriptions. The final price may vary depending on the complexity of your internal reports and the need for extensive customization to meet specific business requirements.

End-to-end analytics without Excel

Forget about manually reconciling spreadsheets. The system automatically matches advertising costs with actual sales from your database.

Data accuracy: 100%

Automated data exchange between 1C and Facebook eliminates human error—you get a clear picture of the return on investment for every click.

Time savings for marketers

Your employees spend their time on strategy and scaling campaigns, rather than on the technical drudgery of exporting statistics.

Remote budget monitoring

Managers can view current expenses and balances in advertising accounts directly within the system interface, without having to log in to the advertising dashboard.

What exactly are we automating?

Cost Allocation

Export data on clicks, impressions, and costs broken down by campaign and ad.

Order Comparison

Linking Facebook leads to customer orders in your database.

Budget Monitoring

Real-time tracking of balances in advertising accounts.

Custom reports

Custom dashboard development tailored to your needs.

The perfect solution for those who value precision

Who will benefit most from the integration?

To online store owners

To know exactly how much profit each hryvnia invested in the target generates.

Marketers and targeting specialists

To free yourself from routine reporting and spend your time optimizing campaigns rather than poring over numbers.

To the Chief Financial Officers

To obtain accurate data on the company's customer acquisition costs without distortion.

To Sales Managers

To view the “Lead - Order - Payment” workflow in a single 1C interface.

Frequently Asked Questions About Integration

Let’s take a closer look at the technical aspects and specifics of the integration.

We set up a scheduled task that can run the data exchange every few hours or once a day (for example, at night) so that you have up-to-date analytics by the start of the workday.

No, the setup is done through the official app and by creating an access token. This is secure and complies with Facebook's privacy policies.

We configure the integration for both classic versions of 1C and modern systems in the BAS line (ERP, KUP, Small Business, etc.).
Order a service




    Aligning Marketing and Accounting: Why Is Automated Data Exchange Important?

    In the highly competitive world of e-commerce, effective advertising budget management has become a critical factor for growth. However, many business owners still face the problem of “blind” marketing, where spending on targeted ads is disconnected from data on actual shipments and payments. Our solution for integrating 1C and BAS with the Facebook Ads Manager is designed to close this gap once and for all. We set up a reliable bridge through which data from Facebook Ads Manager flows directly into your accounting system.

    How the exchange between 1C and Facebook works in practice

    The main technical challenge is to ensure stable interaction via the API. After implementing our subsystem, the program begins to function as an analytics hub. A scheduled background task polls advertising accounts, retrieves statistics on spending, impressions, and clicks, and then allocates them to the corresponding cost categories. This allows you to see not just an abstract lead cost, but a comprehensive ROAS (return on ad spend) metric based on closed deals.

    In-depth analytics and reporting for decision-making

    The main result of our work is a high-quality, informative Facebook report in 1C. Managers can analyze marketing effectiveness within a familiar interface using powerful data visualization tools. You’ll be able to group costs by brand, product category, or specific managers handling leads. This approach allows you to quickly disable ineffective campaigns and reallocate the budget toward campaigns that generate the highest return.

    Why choose professional integration?

    Attempting to consolidate data on your own often leads to confusion due to currency differences, time zones, or errors in API requests. We handle all the technical aspects-from obtaining access tokens to configuring user permissions within the system. By implementing automation today, you gain a tool that will grow alongside your business, ensuring transparency in advertising investments and helping you scale sales based on hard data, not intuition.